VR SAM Comments on Realtor.com and National Association of Realtor's AgentMatch Program - Quality or Quantity?
Realtor.com is the largest, most widely used real estate website in the world. It is the official site of the National Association of Realtors and is essentially a feed from most of the major multiple listing services in the country.
While widely touted as an real estate information highway, it has serious flaws. For instance, purchasers seeking homes will frequently find the "perfect" listing on Realtor.com and contact their agent wondering why their agent hadn't shown them this home. In our experience, these apparent oversights are caused by an incomplete listing feed that will exclude critical details such as "short sale or foreclosure." Or frequently the listing shows as "active" on Realtor.com, when it is in fact under contract or has already sold and settled. These listings can be weeks or even months behind in status updates.
Now Realtor.com plans to offer a new program called "Agent Match," that purports to assist prospective buyers and sellers find their "perfect agent" based on MLS data on total sales. For instance, a seller seeking a good listing agent would note that a specific agent has a large number of listings and / or sales in their neighborhood and conclude that this is the "perfect agent." While the high volume agent may be the right choice, a decision based on volume may overlook the obvious. Can the agent with 15 active listing and the "most solds" offer the same level of attention and service as a lower volume agent? Will an agent who has 25 years of experience always perform better than the new, enthusiastic agent with extensive social media skills?
The time-proven, most effective way of selecting the agent for you is through referrals from folks you know and trust who have used an agent's services. LIke many other service focused, highly effective agents, VR SAM does not judge our success on total volume, multi-million dollar clubs, or personal accoldades. Our only measure of success is if each and every client receives the very best service we can deliver.
VR SAM joins the voices of many national brokerages and high quality experienced agents who believe buyers and sellers should select their agents on high quality service over quantity of sales or listings. We see no advantage to the general public through Realtor.com and NAR's AgentMatch initiative.
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